The brand focused on the European and American markets in the past. However, with the background of the epidemic and political sanctions, it turned its attention to the rising Southeast Asian market. However, due to the lack of experience and foothold in the Southeast Asian market, it was necessary to build brand awareness quickly among young users with a limited budget.
We recommended the most suitable KOL brand marketing plan for Dreame. While catering to the trendy reading style of young people, we also cultivated users' reading habits in a targeted manner, and established a professional brand for the customer's intended audience - young women, letting them feel the fashion, fast and convenient brand image, and to a certain extent, bringing new growth points of downloads to customers.
This project was divided into two parts. In terms of video promotion, we cooperated with a blogger to promote APP on YouTube. We selected an influencer suitable for this product for the client, but due to the special attributes of APP products, it was difficult to determine the script, but we patiently communicated with the influencer and confirmed the script 3 times and the video draft 3 times. In the end, the video was released at the agreed time, and the video content immediately attracted 10,000 views.
In terms of video shooting, we chose 3 actors based on the client's requirements, created a suitable script, and created multiple highlights in the 2.5-minute video to make the story more interesting.
We prepared the creative scripts, professional actors, shooting and video editing teams. Everyone perfectly fulfilled the client's expectations and shot an effective video promotion.
We helped the brand bring more than 300,000 views cumulatively, and increased downloads to a certain extent. We used our long-term cooperation partners in fields such as live-action shooting, and got nominated as the key agent for official account operations in Southeast Asia.
cumulatively playback volumes