CHANDO was founded in Shanghai in 2001. As a well-known skin care brand, CHANDO not only focuses on the domestic Chinese market, but also gradually develops overseas markets such as Singapore, Malaysia, Japan, and Canada. However, CHANDO is not so well-known in these countries and regions. Therefore, we choose to cooperate with a number of well-known influencers, which not only helps the brand sell products, but also strengthens brand awareness.
We analyzed the CHANDO brand and identified the right target audience. Based on that, we decided to choose influencers with a natural, pure style.
For the Chinese market, we choose to cooperate with local influencers so that we can better reach the target audience of CHANDO.
We chose several famous models and actors for cooperation, and posted promotional videos on Youtube, Instagram, and Facebook simultaneously. By doing so, we not only expanded the audience scope effectively, but also increased brand awareness quickly.
We studied the social media influencer scene in Malaysia and identified a suitable brand representative for the Malaysian market.
We cooperated with a local influencer in Japan who focuses on beauty. She has a strong subscriber base that regularly watches her content on beauty tips, and due to her consistency in high-quality content creation, trusts her recommendations a lot.
The North American skin care market is highly competitive. Therefore a number of Asian brands struggle with the challenge of market entry. In order to prepare CHANDO well to compete in this environment, we carefully researched and strategized our approach and determined to cooperate with a well-known Canadian Chinese beauty influencer, whose predominant follower is amongst overseas Chinese.
According to the google trend analysis tool, we found that the keyword of CHANDO showed continuous growth during the period when the influencers posted their content. In addition, influencer promotion videos reached 300,000 viewers.
Promotion Videos Reached