37 Game is a leading game company in China with which we have collaborated for many times. For example: Puzzles & Survivals & Primitive Era. Puzzles & Survival is a Match-3+SLG game , and we help the game promote the North American market. Primitive Era is also a SLG game. We help them promote the European and American markets. Through multiple cooperations, we have helped brands promote games and have achieved very good download results in the local area.
In order to promote the game, we chose a female American Youtuber to cosplay the game characters. Since this Youtuber's audience is mostly male and fits the game's target audience, the video gets a lot of views. At the same time, this video has also resulted in an increase in downloads.
For this game, we cooperated with more than 10 influencers on YouTube and Tiktok, including many influencers with more than one million followers. These bloggers explained the gameplay in detail, and gave exclusive benefits to fans. The download analytics reports reflect this.
These videos have achieved good viewing results. The influencers have permitted us to commercially use the content that they have created in order to promote the game.