During the World Cup, TORRAS hoped to carry out a football-related promotion for their neck air conditioner Coolify2 in the Middle East.
This promotion not only needed to show the advantages of neck air conditioners, but also needed to be related to the World Cup. The client also wanted to attract followers for their Instagram account and to promote their stores in Dubai, thereby expanding their brand profile in the Middle East.
We analyzed the regional characteristics of the Middle East and the atmosphere of the World Cup, and customized a campaign to promote the hanging neck air conditioner with a World Cup theme. We customized the promotion of Coolify2 as an exclusive product during the 2022 Qatar World Cup.
We found a football player as the influencer for this promotion activity and developed a creative script. Under the background of playing football in hot weather, while emphasizing the World Cup, it also highlighted the demand for hanging neck air conditioners in the Middle East.
The influencer explained and demonstrated the product features in detail, allowing the audience to learn more about the neck air conditioner. The brand logo, product name, and IG page were displayed for a long time to guide fans to follow the account and participate in activities. The official account, purchase link, and store address were displayed in the video description, which further increased brand promotion.
Regarding attracting fans for our Instagram account, we proposed the activity of guessing the World Cup champion, awarding hanging neck air conditioners to the viewers who guessed right. The influencer guessed the World Cup champion with his brother and asked the audience to go to TORRAS's Instagram account to post the national team they support, which had brought a lot of engagement, followers and comments to the Instagram account.
Football influencers are well suited to promote products with the theme of the World Cup. The number of videos reached 100,000, attracting traffic to the official Instagram account, and increasing 180 fans and 1127 comments in one day.
in one day increasing
in one day increasing